BARGATE QUARTER
Client Brief
Brand Identity for Legal & General’s new £132 million 500 homes + Southampton property development.
Brand Identity for Legal & General’s new £132 million 500 homes + Southampton property development.
The development surrounds the medieval Town Walls dating from 1180.
Demonstrate the desirability of the location Proximity to the best that Southampton has to offer.
Audience Post grads, International students, Young professionals, Mid 20s - 40s
Demonstrate the desirability of the location Proximity to the best that Southampton has to offer.
Audience Post grads, International students, Young professionals, Mid 20s - 40s
Objective
Emphasise the significance of the development - Part of a major regeneration initiative in the very centre of the city.
Transforming and bringing life back to this part of the Old Town.
Honour the heritage
Emphasise the significance of the development - Part of a major regeneration initiative in the very centre of the city.
Transforming and bringing life back to this part of the Old Town.
Honour the heritage
The concept takes inspiration from the past heritage of the Bargate and Southampton City Walls, as well as the future extensive modern redevelopment and transformation of the area.
Opportunities
- Benefits from the redevelopment of the wider area and
the positive attitude of local residents
- Good local awareness within Southampton
- Landscaping near the Old Town Wall
- Postion with access to the city centre and the harbour
- Views out to the Solent and park
- Good amenity provision
- Attracting new businesses (Marine and maritime businesses and technology are one of the fastest growth sectors in the M27 corridor)
- High percentage (approx 55%) of studio/1 beds
- Benefits from the redevelopment of the wider area and
the positive attitude of local residents
- Good local awareness within Southampton
- Landscaping near the Old Town Wall
- Postion with access to the city centre and the harbour
- Views out to the Solent and park
- Good amenity provision
- Attracting new businesses (Marine and maritime businesses and technology are one of the fastest growth sectors in the M27 corridor)
- High percentage (approx 55%) of studio/1 beds
Challenges
- Extensive scheme with a high number of apartments
- Appealing to a wider target audience when the perception of Bargate Quarter is very student-focused
- Perception of the Bargate area
- Postion of development next to wall compromises city and park accessibility
- Phasing across the development
- Extensive scheme with a high number of apartments
- Appealing to a wider target audience when the perception of Bargate Quarter is very student-focused
- Perception of the Bargate area
- Postion of development next to wall compromises city and park accessibility
- Phasing across the development
Research
Typography - san serif
Colour Palette taken from the development's interiors
