Alex is a London based multidisciplinary Designer & Strategist. Creative, curious and conceptual to the core - she is motivated to explore design as a tool for experimentation and as a unique catalyst for change in human behaviour and perspectives.
Her design style is experimental, brave often with a human touch and sense of visual intrigue.
Alex is also an avid researcher and visual collector, fascinated with history, semiotics and the fluidity of value: a passion first sparked by her BA in social and cultural anthropology where she focused on consumer research and the use of anthropology in advertising (applying a user centred approach).
Working as a creative in London she aims to have to an 'elastic practice' - embracing the physical constraints, lack of space and approaching other limitations as a creative opportunity and call to make work in a cross-disciplinary, resourceful and often unconventional manner.
3D & animation work can be viewed here.
Education:
Durham University, Central Saint Martins, London College of Communication, Morley College.
Work:
Before working in branding Alex worked across a number of adjacent industries including: product development, pr and creative production @ the press office of Central Saint Martins and head press office of UAL & fashion and lifestyle photography agencies Mink Mgmt & Pleat Productions. Please click to view their websites
Visual Identity. Brand Design. Typography. Naming. Art Direction. Strategy. Competitor Reviews. Creative Production.
Talks:
I was approached to deliver a brand strategy / positioning workshop for the international and creative business network @Creative Entrepreneurs
Clients Include:
