Museum of Moving Image
Brief
Create a fresh, bold, ownable voice & museum brand identity which will resonate across a multi-generational demographic (in particular 16-35 / families/ arts & film lovers) + engage the general public whilst increasing footfall and ticket sales. Provide two separate visual directions.
Objective
Optical. Stirring. Snapshot.
Contemporary with a hint of history.
Concept
The brand concept explores the unique power of moving image to evoke emotion and move us.
*conceptual project
Get Ready To Be Moved.
The logo's semi-circle and square lense shapes are inspired by the iconic technical pulley and lense system within the first moving image machine - the Kinetoscope (1891).
In it, a strip of film was passed rapidly between a lens and an electric light bulb while the viewer peered through a peephole.
It also draws upon the visual language of Bridget Riley's Optical illusions (Op art) which can manifest as a physical sensation within the body much like a wave of emotion.
Gender neutral bathroom sign above. Print posters below.
Route 2
NOSTALGIC FUTURISM
Concept Exploring the history and mystery of the silver screen from then til now
Italian Futurism (Dynamism) x Disney {iconic motion focused eras} = Disney Dynamism
Artistic. Magical. Nostalgic. Contemporary.
Below artwork is my own.
Inspired by early animation (aka the first moving image) this identity examines the peep hole through a different lense. Concept above plays on language around projectors and focuses on the iconic sideways oval 'cue mark' commonly found in films back when the picture role needed changing. All artwork is my own.
The colour palette inspired by the iconic highly saturated (95%) colour bars historically found in TV test patterns
Recognised to many as a popular cultural symbol of the 80s and 90s and demonstrative of technological developments in moving image, it offers a balance between retro and contemporary but also fun and family friendly.
Highly saturated acid dyes were also used is in early film colourisation - each individual frame was hand painted in block colour (a process borrowed from lantern slides).
