Speculative design to improve Population Health. Utilising technology and co-creation for medical research. Product development, UX/UI, Brand Identity
A new community (female focused) public health forum and online research/data visualisation platform that focuses on showcasing, cross referencing (with the help of AI) & visualising clinical trial findings whilst concurrently capturing/ crowd-sourcing qualitative patient research in a user-friendly intuitive way.
Crowd-sourced data from patients (users) would be visualised in tandem with clinical report findings to help form a clearer (more diverse) picture of the symptoms experienced and subsequent most suitable treatment. This is in the understanding that many people experience the same disease* differently. Notably users would also be able to cross reference multiple health concerns (under multiple categories e.g age, gender, location) in a single search to find tailored treatment advice. (to be overseen by a teaching hospital i.e King's College London)
Aim: to inform and engage patients whilst integrating the wider general public's personal experience into key medical insights in a friendly, transparent, accessible format - promoting conversation and confidence in self & preventive care and tackling population health inequalities.
Florence. Research Reimagined.
Healthcare in Conversation.
Utilising design and visual communication to help widen perspectives on healthcare, increase inclusivity in research and improve preventative care and treatment. Below image credit: Gary Killian
Visualisation example: one section of the website would be inspired by a medical symptoms equivalent of Music-Map* to help showcase the relationship of inter-related illnesses (and be hyperlinked with preventative treatment advice).
*Music-Map is the similar music finder that helps you find similar bands and artists to the ones you love.
Visuals/Art direction: An artistic yet scientific aesthetic could be applied to big data & infographics to life via colourful, tangible, memorable and textured 3D renderings - showcasing the patterns and 'shapes' found in medical findings
The NHS Case for Preventative Healthcare
Overall when it comes to good health healthcare is less important than the conditions in which we live.
Culturally competent care is defined as care that respects diversity in the patient population and cultural factors that can affect health and health care, such as language, communication styles, beliefs, attitudes, and behaviors.
Definition of disease: a disorder of structure or function in a human, animal, or plant, especially one that has a known cause and a distinctive group of symptoms, signs, or anatomical changes.