Wonderland - Imagine the Unimaginable
Brief: brand Identity & OOH Promotional Campaign
Experimental & Experiential Young Female Arts Festival
Insight
78% of the London galleries represent more men than women, while only 5% represent an equal number of male and female artists. The festival aims to offer a new immersive experience for visitors whilst providing a platform and alternative art gallery space for young unrepresented female artists. The campaign aims to target and engage both prospective participants and visitors in an event that champions individualism, imagination and the marriage of handmade processes with digital techniques.
Objective
Evoke a sense of wonder, curiosity and visual intrigue
Concept & Keywords
Inspiring. Quirky. Joyful. Blend digital and handmade techniques to emphasis creative freedom, self-expression and evoke an out of this world experience.
*conceptual project
Rorschach's symmetry and visual ambiguity. Dali's dreams: clouds/sky and fluid surrealist narratives. Fantastic Planet's other-worldness. Fiorucci's energetic, bold and striking collages combined with photography. Dan Flavin's joyous, enigmatic and experiential coloured gradients created through blends of projected light.
